Certified Organic: Naturally Good.
Senior Thesis
Senior Thesis
Featured on ADCD & AIGA's "The Review"!
One of the most wide-reaching and systemic problems in the world today stems from our method of agricultural production. This is such a complex problem, and effects so many areas of life that it is difficult for people to really get a handle on the effects of this system or to feel as though they can have any hand in changing it.
During the Industrial Revolution, a large portion of the population abandoned their homesteads in favor of life in the cities, because of this shift in population, an increasingly smaller portion of the population was now depended upon to produce more of the nation's food. In order to meet this demand, we employed the latest new technologies not understanding the negative effects it might have on our bodies, our environment and our ecosystem. The transition to monoculture crops, the use of petrochemicals and petro-chemically based fertilizers have had a profound effect on our world, which even today we have yet to fully understand.
This is a public information campaign, meant to create public awareness and show people that they can effect change without upsetting their daily routines or even expending much effort. Organic farming practices, if adopted in place of commodity farming can help to restore and revitalize our environment, reduce carbon emissions globally and increase our overall health. The USDA organic seal certifies that a product was created without the use of pesticides, synthetic fertilizers, sewage sludge or ionizing radiation and that it has not been genetically modified.
With the recent surge in organic products and the green movement and the increased availability of organic products, I felt that building off of this already growing momentum would be a good place to start. To emphasize the difference between processed and organic foods, I wanted to use the food itself as my medium. The seal below would be used as a promotional version of the USDA Organic Seal, while the original version could still be used for packaging as a cheaper, 2-color option.
Materials: Artichokes, Potatoes, Broccoli, Cauliflower, Coffee, Cranberries, florist's foam, foam core,
straight pins and florist's pins.
The USDA organic seal certifies that a product was created without the use of pesticides, synthetic fertilizers, sewage sludge or ionizing radiation and that it is not a genetically modified organism.
From left to right, Back and Front panels of Organic Brochure.
First two pages of Organic Brochure.
