Craftsy is an online community featuring educational classes for artists, crafters and makers. In addition to online education, blog, and pattern library, Craftsy also offered an online marketplace to sell supplies to make projects inspired by the platform.The goal of this project was to make the packaging reflect the updated design standards, make a visual impact, and add surprise and delight the customer experience.
Craftsy's signature orange ensured that the package would pop visually on any doorstep, while the typography pulled from the many craft education subjects on the site. The fonts were part of the Craftsy brand and helped add a playful and wholesome quality to the design.
The bag's playful typography and layout are inspired by game boxes from the 1950's. I wanted the customer to feel like they were a kid again—getting their first toy! The pattern adds another playful, yet bold and modern element that also helps the bag stand out amongst typical drab packages.
