Over a 6 month period I acted as Creative Director and Designer with input from both the Craftsy and Jo-Ann teams to create a collaborative, versatile, and functional experiential design to implement in a local six-store test market in Colorado. The project launched on March 7, 2015 and resulted in 1000+ new registrations per month for Craftsy and a 345% increase in engagement for Jo-Ann.
This was one of my first experiential design projects, and challenged me to bring in and develop skills I didn't know I had. From bridging the ideas of two different teams, to sourcing props and furniture, creating 3D signage, and project management to organizing the installation. I learned so much.
This project was a team effort with Chris Hawksley — Director of Business Development, Virginia Fuller — Director of Brand Development, and Mykl Gormley — Graphic Designer.
Logo designs by Amy Rowe
Renderings by Amy Rowe
Kiosk design (above & below) by Mykl Gormley.
3 dimensional sign design by Amy Rowe, production by BSC Signs.
Photographer Will Rutledge
Wallboard design by Amy Rowe
Cutting Bin design by Amy Rowe
Shirt design by Mykl Gormley, printing by IndyInk
