The ASCP/AHP Disruption campaign was created for the 2023 tradeshow season. This campaign centered around the need for liability insurance for cosmetologists and estheticians playing on a certain popular adult card game. The idea was to play on the threats—sometimes scary, sometimes funny to an independent business owner. A social media campaign coupled with a trade show booth, coordinating swag, email campaign, and education classes helped to emphasize the message to potential members.
